The science behind your sip

We narrowed down taste receptors that influence your wine preferences and created the VinoTastr™ Discovery Kit – backed by 10+ years of taste science research.

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You were born with distinct taste sensitivities

When you better understand your taste sensitivities, you uncover the “how” and “why” that influences your wine preferences!

The largest family of human cell surface receptors, G Protein-Coupled Receptors (GPCRs), are involved in a wide array of physiological functions, such as sight, taste, smell, behavior, and immune system regulation.

Specific GPCRs were first identified in taste bud cells and interact with taste stimuli to initiate a signal to the brain – resulting in taste perception. Learn more about the science at TastrLabs.com.

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Your taste sensitivities influence your taste in wine

Perception of Sweetness (TAS1R)

Responsible for perception of sweet and umami (savory) tastes in humans

High Expressions of TAS1R

Leads to an increased ability to detect sweet and/or umami tastes

Low Expression of TAS1R

Leads to a decreased ability to detect sweet and/or umami tastes

Perception of Bitter (TAS2R)

Responsible for perception of bitter and astringent tastes in humans

High Expression of TAS1R

Leads to an increased ability to detect bitter and/or astringent tastes

Low Expression of TAS2R

Leads to a decreased ability to detect bitter and/or astringent tastes

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Years of Research

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Studies done

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Data Points Analyzed

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Scientific Discoveries

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Bottles of Wine Enjoyed

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Discover the science behind your sip

Buy your kit today to understand your taste perceptions and lean into your flavor profile for wines you’ll love.

Frequently Asked Questions

The VinoTastr Discovery Kit is designed to measure the outward expression of your taste receptors using quality and intensity ratings in connection with your reported responses in the the VinoTastr App.